When you purchase any product on puraflorida, I will donate 10% of your purchase directly to the charity you choose while checking out. No additional charge to you, it comes right out of the purchase price. “Giving Back”, or “Paying Forward”, call it what you want but it seems like we can do something. We can’t fix it all, but it has to start somewhere! Every little thing we can give is something that might make a difference somewhere.